Meet the founders
In a world where connections matter, CHUPPS stands as a testament to the power of friendship and shared dreams. Yashesh Mukhi and Vinita Turakhia, driven by their love for animals, the environment, and care for the artisans behind each pair of footwear, embarked on a remarkable journey to reshape the landscape of casual footwear.
Their passion sparked a realization—a pressing need to reimagine how we design, manufacture, and bring footwear into our lives. With unwavering determination, CHUPPS was born from this shared vision and their commitment to making a positive impact.
At the heart of CHUPPS lies the artistry of meticulous fabric selection and the pursuit of responsible manufacturing. Every material is thoughtfully chosen, ensuring not only exceptional comfort and durability but also a reduced ecological footprint.
“At CHUPPS, we passionately believe that fashion can be compassionate. Our commitment to being a cruelty-free and vegan brand means that we can walk stylishly and ethically, knowing that no animals were harmed in the making of our footwear.” Yashesh Mukhi- Co-Founder
Before co-founding CHUPPS, Yashesh spearheaded his family business, managing an operation comprising of 80 plus retail stores across various malls and airports. He's a skilled finance professional and has successfully closed many finance deals in his career. Yash's business acumen led to the successful divestment of his family-owned women's wear fashion brand Mineral to Future Group. Yashesh is a proud vegan and a devoted parent of two adorable little boys, who keep him on his toes both on and off the court.
“My dedication lies in creating footwear that is not only ethically made but also environmentally friendly, ensuring that each step we take leaves a positive impact on the world.” Vinita Turakhia- Co-Founder
A mother of two, passionate sustainability advocate, and a committed vegan, Vinita is always on the lookout for ways to make the world a better place. With a background in both the public and private sectors, Vinita is a skilled negotiator who's no stranger to negotiations on government policy and implementation. When she's not busy taking small steps to change the world, you can find her practicing yoga or lacing up her hiking boots and hitting the nature trails for a hike. Vinita’s love of the outdoors and her commitment to sustainability are what inspired her to co-found CHUPPS. She saw a need for high-quality, durable footwear that not only looks great but also helps protect the planet – and she knew she could make it happen.
Our Story
Welcome to the world of CHUPPS – an Indian open footwear brand that celebrates the beauty and diversity of Indian culture through its unique designs and commitment to comfort and durability.
CHUPPS was born out of a genuine desire to make footwear that not only looks great but feels amazing accessible to a larger section of the Indian population. That's why we focus on creating high-quality shoes that are not only stylish but also functional and comfortable while being pocket-friendly.
We know that your feet are the foundation of your body, and that's why we take great care to ensure that our footwear not only looks great but supports your feet with cushioned soles and supportive arches that help reduce foot fatigue and keep you comfortable throughout the day.
But CHUPPS isn't just about creating great footwear – we're also committed to giving back to the community. We run a program called “Feel Good Friday” every week, where we significantly drop prices on select styles because we believe that everyone deserves access to high-quality footwear. Through our program “Heel the World,” we regularly partner with local organizations in India to donate shoes to those in need.
Our Materials
We recognize the impact that the fashion industry can have on the environment, and we're committed to reducing our carbon footprint. We aim to use eco-friendly materials whenever possible and work to minimize waste throughout our supply chain. We work with manufacturers that follow fair-trade practices and visit our manufacturing partners regularly to ensure that the unknown hands that craft our footwear have access to a clean and healthy work environment and that manufacturing standards are maintained. We hope that you'll join us on our mission to create high-quality, durable, and comfortable footwear that celebrates Indian culture and makes a positive impact on the world. Thank you for choosing CHUPPS – we can't wait to see where our journey takes us together.
Ethical Manufacturing
We recognize the impact that the fashion industry can have on the environment, and we're committed to reducing our carbon footprint. We aim to use eco-friendly materials whenever possible and work to minimize waste throughout our supply chain. We work with manufacturers that follow fair-trade practices and visit our manufacturing partners regularly to ensure that the unknown hands that craft our footwear have access to a clean and healthy work environment and that manufacturing standards are maintained. We hope that you'll join us on our mission to create high-quality, durable, and comfortable footwear that celebrates Indian culture and makes a positive impact on the world. Thank you for choosing CHUPPS – we can't wait to see where our journey takes us together.
