Introducing
About Us
Welcome to the world of CHUPPS
“At CHUPPS, we passionately believe that fashion can be compassionate. Our commitment to being a cruelty-free and vegan brand means that we can walk stylishly and ethically, knowing that no animals were harmed in the making of our footwear.”Yashesh Mukhi- Co-Founder
For far too long, open footwear comprising slides, V-straps and flipflops in India were bereft of standout products that could be at par with global standards. The time was ripe to reinvent the industry landscape and transform open footwear into a hip fashion accessory for millennials and Gen Z. Thus was born Chupps, the brainchild of Yashesh Mukhi, out of his passion to create product lines that would deliver on supreme comfort, durability, versatility while using premium quality materials.
Their passion sparked a realization—a pressing need to reimagine how we design, manufacture, and bring footwear into our lives. With unwavering determination, CHUPPS was born from this shared vision and their commitment to making a positive impact.
At the heart of CHUPPS lies the artistry of meticulous fabric selection and the pursuit of responsible manufacturing. Every material is thoughtfully chosen, ensuring not only exceptional comfort and durability but also a reduced ecological footprint.
Humble beginnings
Before co-founding CHUPPS, Yashesh spearheaded his family business, managing an operation comprising of 80 plus retail stores across various malls and airports. He's a skilled finance professional and has successfully closed many finance deals in his career. Yash's business acumen led to the successful divestment of his family-owned women's wear fashion brand Mineral to Future Group. Yashesh is a proud vegan and a devoted parent of two adorable little boys, who keep him on his toes both on and off the court.
