Introducing
About Us
Welcome to the world of CHUPPS
“At CHUPPS, we passionately believe that fashion can be compassionate. Our commitment to being a cruelty-free and vegan brand means that we can walk stylishly and ethically, knowing that no animals were harmed in the making of our footwear.”Yashesh Mukhi- Co-Founder
For far too long, open footwear comprising slides, V-straps and flipflops in India were bereft of standout products that could be at par with global standards. The time was ripe to reinvent the industry landscape and transform open footwear into a hip fashion accessory for millennials and Gen Z. Thus was born Chupps, the brainchild of Yashesh Mukhi, out of his passion to create product lines that would deliver on supreme comfort, durability, versatility while using premium quality materials.
Their passion sparked a realization—a pressing need to reimagine how we design, manufacture, and bring footwear into our lives. With unwavering determination, CHUPPS was born from this shared vision and their commitment to making a positive impact.
At the heart of CHUPPS lies the artistry of meticulous fabric selection and the pursuit of responsible manufacturing. Every material is thoughtfully chosen, ensuring not only exceptional comfort and durability but also a reduced ecological footprint.
Humble beginnings
Yashesh Mukhi is the co-founder and CEO of Chupps, a fast-growing Indian brand transforming the open footwear space with stylish, sustainable sliders and sandals. Born into a business family and shaped by years in competitive sports, Yashesh brings a sharp mix of discipline, grit, and entrepreneurial instinct to everything he does.
Inspired by the comfort-driven lifestyle he observed while studying in the U.S., and with deep roots in the footwear industry (his family was Nike’s first regional partner in India), Yashesh launched Chupps to fill the gap between low-cost and premium open footwear in India. Today, Chupps leads its category with 100% vegan, plastic-free products and its breakthrough True Zero technology, which allows sliders to biodegrade in just two years.
Prior to founding Chupps, Yashesh led a 80+ store retail business and successfully exited his women’s fashion brand Mineral to Future Group. A finance pro and passionate vegan for over seven years, he recently launched the Chupps Innovation Center to fast-track product R&D and sustainable material development. Outside work, he’s a proud dad to two little boys who keep him on his toes.
